Journal of Brand Management
The Journal of Brand Management invited Luxe Corp's Executive Director Uché Okonkwo to be the Guest Editor of its special edition on the business of luxury, published in March 2009.
Uché Okonkwo contributed two papers to the edition, titled "Susaining the Luxury Brand on the Internet" and "The Luxury Brand Strategy Challenge".
To read the abstract of the articles, click here and here.
For more information, click here.